Tag Archives: data preparation

Data quality: does it impact the customer experience?

The short answer is yes.  Specifically, it is impossible to provide a positive experience to a customer if an organization lacks the laser-like focus and the controls necessary to ensure that their data are accurate to begin with and maintained so throughout their useful life, and if the awareness is missing as to how this impacts the customer directly.

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Data preparation for mining and forecasting

In data mining, one should not underestimate the work required on the front end, which comes under the umbrella of data preparation for analysis.

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